TSDM – DIPLO (Diploma in Digital Marketing)
The School of Digital marketing also provides a Diploma in Digital Marketing. Online Marketing refers to not only buying but also selling products and services through digital channels such as search engines, social media, websites, e-mail, and mobile apps.
Digital marketing includes two types of courses Short term (3 months) and long term (4 months). Short term diploma in digital marketing includes SEO training program, SMM training program and Paid Advertisement. On the other hand long term course in Digital marketing covers a vast knowledge about digital marketing.
The Short term course in Digital Marketing includes :
SEO Training Program – 1 month
SEO is a mandatory Marketing technique if you want your website to be found through Search Engines like Google. It is the process of increasing the quality and quantity of website traffic, increasing visibility of a website. Optimizing website involves editing the content , modifying HTML, good keywords and removing barriers to indexing activities of Search engine. SEO training programme includes :
Seven-Modules such as:-
- Introduction of Digital Marketing
- Domain and Hosting Overview
- How to Earn Money through Domain Selling
- Website Creation and Planning
- Basic Knowledge of Search Engine (Google, Yahoo, AOL, etc..)
- Search Engine Optimization (On Page| Off Page | Local SEO)
- SEO Technique (White Hat| Black Hat| Grey Hat)
SMM stands for Social Media Marketing , it is a form of internet marketing which uses social networking websites as a marketing tool. The main goal of SMM is to increase brand exposure, and broaden customer reach. It is a social media website and network to market companies Product and services. Basically SMM includes :
Seven-Modules of SMM such as:-
- Introduction Digital Marketing
- Domain and Hosting Overview
- How to Earn Money through Domain Selling
- Website Creation and Planning
- Basic knowledge of Search Engine (Google, Yahoo, AOL etc..)
- Social Media Optimization
- Social Media Marketing (Paid Campaign)
Paid ads are usually displayed to users on the sides , tops or bottoms of web pages. The different categories of paid ads are : PPC, PPI, Display ads allowing marketers to further customize their campaign. The growing popularity of social media has recently turned sites such as Facebook and Linkdin into effective platforms for paid ads. The Paid Advertisement includes such as :-
- Firstly Introduction of Digital Marketing
- Domain and Hosting Overview
- How to earn money through Domain Selling
- Website Creation and also Planning
- Basic knowledge of Search Engines such as (Google, Yahoo, AOL, etc…)
- Google Adwords ( Search | Display | Mobile | Shopping | Video Ads)
- At Last Bing Ads
The TSDM in Meerut also Provides 25+ Certifications such as SEMrush = 10 Certifications, Hubspot = 6 Certification, Google Certification = 9 Certificates, Facebook, Additional Certificates
