TSDM – DIPLO

Digital marketing refers to the buying and selling of products and services through digital channels such as search engine, social media, websites, e-mail, and mobile apps. Digital marketing includes two types of courses Short term and long term. Short term diploma in digital marketing includes SEO training program, SMM training program and Paid Advertisement. On the other hand long term course in Digital marketing covers a vast knowledge about digital marketing. The School of digital marketing (TSDM) in Meerut covers both types of courses The Long Term course of 4 months  and The Short Term course of 3 months.

The Short term course in Digital Marketing includes :

SEO Training Program – 1 month

SEO is a mandatory Marketing technique if you want your website to be found through Search Engines like Google. It is the process of increasing the quality and quantity of website traffic, increasing visibility of a website. Optimizing website involves editing the content , modifying HTML, good keywords and removing barriers to indexing activities of Search engine. SEO training programme includes :

  1. Introduction of Digital Marketing
  2. Domain and Hosting Overview
  3. How to Earn Money through Domain Selling
  4. Website Creation and Planning
  5. Basic Knowledge of Search Engine (Google, Yahoo, AOL, etc..)
  6. Search Engine Optimization (On Page| Off Page | Local SEO)
  7. SEO Technique (White Hat| Black Hat| Grey Hat)

SMM stands for Social Media Marketing , it is a form of internet marketing which uses social networking websites as a marketing tool. The main goal of SMM is to increase brand exposure, and broaden customer reach. It is a social media website and network to market companies Product and services. Basically SMM includes :

  1. Introduction Digital Marketing
  2. Domain and Hosting Overview
  3. How to Earn Money through Domain Selling
  4. Website Creation and Planning
  5. Basic knowledge of Search Engine (Google, Yahoo, AOL etc..)
  6. Social Media Optimization
  7. Social Media Marketing (Paid Campaign)

Paid ads are usually displayed to users on the sides , tops or bottoms of web pages. The different categories of paid ads are : PPC, PPI, Display ads allowing marketers to further customize their campaign. The growing popularity of social media has recently turned sites such as Facebook and Linkdin into effecti9ve plateforms for paid ads. The Paid Advertisement includes:

  1. Introduction of Digital Marketing
  2. Domain and Hosting Overview
  3. How to earn money through Domain Selling
  4. Website Creation and Planning
  5. Basic knowledge of Search Engine (Google, Yahoo, AOL etc…)
  6. Google Adwords ( Search | Display | Mobile | Shopping | Video Ads)
  7. Bing Ads

The TSDM in Meerut Provides 25+ Certifications including SEMrush = 10 Certifications , Hubspot = 6 Certification, Google Certification = 9 Certificates , Facebook, Additional Certificates